Three Super Quick Changes To Your Homepage To Turn More Visitors Into Customers
Have a call-to-action at the top of your home page
Most people who visit your website will scan read what you have to offer in either an ‘E’ or ‘F’ shape. This means the top left and top right of your website are great places to put your most valuable call to actions.
Suggestion: Place a button on the website header e.g. ‘Free Survey’, at the top right of the page. Link this button to a form on another page to collect leads. On the left side of the header place your contact number and email.
Explain these 4 things at the top of the homepage
You only have a few seconds to grab the attention of the average visitor to your website. Grab their attention with short and clear answers to these questions.
- Who you are?
- What you do?
- Why they should care? / What the key benefit of your business/service is to them?
- Your point of difference from your competition?
If you look at Upspark we do this with our tagline ‘Sell more, save time, stand out’. This clearly communicates a message to the reader on why they should care and what makes our services different.
This along with our short description underneath ‘Unparalleled branding, website design and management services for small ambitious fireplace businesses.’ Demonstrates who we are targeting and what we do.
Don’t put large amounts of text on your homepage. People scan read your homepage for quick snippets of information to see if you have value to them. Make what you’ve got to say is concise, valuable to the visitor, and make sure it stands out.
Menu headings
Make your header menu tabs simple and straightforward. Start with:
- Home
- Products (If you have any)
- Services
- About
- Contact
This allows the reader to easily navigate your website with familiar headings. Don’t make your visitors have to go hunting for information or confuse them with too many headings. One last tip – If possible don’t use drop down menus. They don’t work on all browsers and studies have shown people tend to miss sub menu items and therefore your users could miss entire pages of important content.