Chapter 1 – Introduction The importance of having great product imagery In today’s world, it’s all about visuals. With the popularity of Pinterest and Instagram,
Lately, I’ve been seeing a lot of TV and Facebook ads for Do-It-Yourself Website Builders. These are software companies that enable you to click, drag
This article was published as part of a series of articles Chris is publishing for HETAS. You can read it on the HETAS website by
This article was published as part of a series of articles Chris is publishing for HETAS. You can read it on the HETAS website by
In this 5 minute read I’m going to set out a powerful way in which even the smallest businesses can build a brand. If you
In part one of this two-part series on SEO I talked about what Search Engine Optimisation is and the underlying factors that influence search engine
SEO is a field where it is generally accepted that there is a vast lack of understanding. Most business-people know it has to do with
I know what you’re probably thinking, you’re thinking ‘Wow, that’s a provocative statement’ but hopefully over the next 4 or 5 minutes I’ll be able
This guide outlines three steps from our GETS LEADS framework that deliver: A way to save money on marketing An effective way for your website
In this short blog post I’m going to show you how we at UpSpark Digital created 470 new leads in two months for wowfires.com with
Your value proposition is what makes you stand out, gets you noticed, separates you from your competition and brings in great customers that you want
I’ve explained in some detail in previous blogs about the pitfalls of marketing to the wrong customers: Is it time to look at your showroom’s
The market in which your showroom operates has changed dramatically in the last 30 years. If we were to look at the what competition there
The purpose of this short blog post is to set out my argument on why I believe you shouldn’t try to sell to everyone. Who’s
This blog forms part of an article written for the April 2020 edition of Fires and Fireplace magazine. The full article can be found in
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